AI Music + Home Services

Happy Sunday!

Last week I promised you’d like today’s newsletter, so I hope I can deliver. It may be the shortest newsletter I’ve written to date because it won’t take long to explain how this idea works.

One of my regrets with this newsletter is that I set the bar for length and depth really early and it’s hard to maintain. The goal is to keep the quality high every single week, regardless of length.

FYI, My podcast is #18 on the US Entrepreneurship Charts and #47 on the overall business charts! How cool is that?? We grow over 100% this week alone. Thx for all the love! Come ask me a question on the show!

Let’s get to it!

Have you come across Suno yet? It’s a new AI software that will make a song from one quick prompt. Not just the lyrics, but like…the entire song, in any musical genre you could imagine. You can use your own lyrics, or it’ll write them for you.

It’s incredible!

I had it create a pop punk ode to The Koerner Office podcast. The songs it spits out are so catchy!

So here’s exactly what you’re going to do.

1. Go to Outscraper and scrape a list of local (insert any home service industry here). We’ll say plumbers. Be sure you check the box to enrich the phone numbers so you know which are mobile and which are landline. Watch this Loom for a full 90 second instruction.

2. Go to Porterhouse and make an account so you can mass text these numbers while staying compliant. You can use the free trial or you can use promo code KOERNER for 50% off the first few months. It’s stupid cheap as it is. I’m not getting a kickback here, the owner is a solo indie hacker and i’m trying to throw some business his way. He’s a great guy! I do get (literally) a couple bucks if you use my Outscraper link, however.

Now you go to Suno.ai and make a funny song kinda like this.

This will be a “personalized” song that you make for however many home service business owners you want! 1 - 1,000, your call!

Now you’re going to text a link to that song to all the plumbers in that city and say something like “Hey (first name), I hope you don’t mind but I made a custom song for (insert business name). What do you think?”

And then follow up until they respond and listen. They’re gonna laugh. You now have their attention.

So what’s the pitch? That’s where we get creative.

You can sell him the rights to that song for $19, $97, $497, whatever you want. And yes, with Suno that is perfectly legal and compliant. Those songs are yours to keep or sell or put on Spotify, you name it.

If you’re afraid he won’t wanna by the rights if he already has the song then just send a sample.

That could be your revenue stream, but it shouldn’t be your only one.

You want to show to Joe the plumber that you are a clever, creative, marketer. That song is your foot in the door to sell him more high ticket, recurring services such as

• GMB Management

• Reputation and Review Management

• PPC Services

• SEO Services

• Lead Generation

• Content Creation

• Etc.

You could even give him the song for free just to get him on the phone. He’s gonna think “If this guy can do this…what else can he do?”

Every business owner wants to find that clever marketer that can make their dreams come true and help them print cash. you can be that person.

If you really wanna get creative you can use Zapier + Google Sheets + Porterhouse to mass create these songs for all kinds of different business owners, and automate the SMS personalization as well.

“Hey Suno", write a (insert genre) song about (insert industry) business owner in (insert location).”

And then mass text out those links.

On 2nd thought, I recommend NOT sending the link in the first text. The first text should be asking them if you can send the link. Otherwise the carriers may block you if you lead with a link.

I really feel the play here is to sell them a $1k+/month service with this as the appetizer. I can cover what those could be in a future newsletter.

LMK if you try this out!

Top Tweets of the Past Week

1. Dicey Home Services

2. I-35 Corridor

3. Re-sell Buc-ee’s Stuff

4. Kayak Hustle

As always, thanks for reading!

Chris Koerner
chrisjkoerner.com