From Zero to $10K/Month in Under a Year (No Skills Required)

Happy Thursday!

In case you forgot, I’m that guy (@thekoerneroffice on the socials) that you probably found in a short form video talking about random business ideas.

In this newsletter, I’m sharing an unexpected but surefire way to make big money TODAY.

Who am I? I’m Chris Koerner: Dad of 4, husband of 16 years and proud Texan. I’ve started 75+ business (3 worth over $10m) and give away all of my learnings for free in a once/week email.

Let’s get to it, shall we?

A few weeks ago I had a talk with a friend that got me fired up.

I know you subscribe to this because you love finding new ways to make money, and this one is sitting right under your nose (and on your Facebook account).

I had to call Kyler again. Back in November, I wrote about this 23-year-old kid who stumbled onto a washer/dryer rental business by accident. I thought I'd covered everything. I was wrong.

And if you’d rather watch me talk to Kyler as he runs his business (sitting on a free couch we found on a stranger’s front yard) or listen to this as a podcast, you can check it out here: Spotify, YouTube, Apple Podcasts.

And if you’d rather ask him questions yourself, you can contact him here.

I spent 5 hours with him diving deep into his operation and left with my mind completely blown. Again.

Here's what I didn't tell you the first time - and why this might be one of the most approachable businesses I’ve ever seen. More importantly, why you can start this exact business in your market before dinner tonight.

No kidding.

The $0 Startup That Shouldn't Exist

Remember, Kyler started this whole thing by posting a Facebook Marketplace ad for washers and dryers he didn't own. Eighteen inquiries in one day. No logo, no business plan, no startup capital.

Just curiosity and three minutes on his phone.

But here's the part that'll make you question everything: He's now at 120 units generating over $10,000 monthly. And he works five hours a week.

Five. Hours.

The guy with 900 units? He works two to three days a week and pulls in $60,000 monthly.

This isn't a small business. It's a money printer disguised as laundry equipment.

And it's happening right now in every market across the country. Including yours.

The Framework:

Kyler calls it the PRB Process:

Post it. Rent it. Buy it.

Most people get this backwards. They think you need to buy inventory first, then find customers. That's how you go broke.

Kyler validates demand before spending a dime. He posts the ad, finds the customer, THEN buys the machine.

Zero risk, immediate cash flow.

"Why would I buy it before I rent it?" he asked me. "I need to know someone wants it first."

This is the opposite of everything we're taught about business. And it works perfectly.

Here's what this means for you: You could test this idea in your market within the next hour. Literally. Open Facebook Marketplace right now, take a screenshot of any decent-looking washer/dryer from Google Images, and post it for rent at $60/month.

Kyler got 18 inquiries on his first post. You might get 5. You might get 25. But you'll know within 24 hours if there's demand in your area.

The worst case? You delete the post and you're out nothing. The best case? You just discovered your next income stream.

Hidden Goldmine

While researching this, I discovered something wild: there are roughly 15,000 mom-and-pop appliance stores across the country. At least half don't do their own deliveries.

Translation? Instant business opportunity.

Kyler makes $150 for a 45-minute washer delivery. $300 for a fridge that takes an hour. His 15-year-old brother was pulling in serious money during summers just driving appliances around.

"You just walk in and ask if they need delivery help," Kyler told me. "They want as many options as possible for their customers."

Think about this: In your town right now, there are appliance stores that need delivery drivers. You could walk into three of them tomorrow and have paying work by Friday.

I ran the numbers. If you charged $100 per delivery and did two a day, that's $52,000 annually. For driving appliances around town with a rented Home Depot truck.

But that's just the appetizer. The real money is in what comes next.

Speaking of making big money from underrated opportunities, you'll love what HighLevel can do for your business. My mind is buzzing with ways of how HighLevel could help you KILL it in this space.

This all-in-one platform lets you capture leads, automate follow-up, and turn prospects into paying clients faster than any other tool I've used.

Whether you're flipping products or selling services, HighLevel handles the business side so you can focus on making money.

Start your HighLevel trial today and start making bank. And the Koerner Office readers get 30 days free. There’s no excuse to not get in there and start messing around. Just do things.

Okay, your secret weapon: ugly white machines

Kyler swears by these beat-up Whirlpool direct-drive washers from 2013. Yeah, they look terrible. But they work forever.

"The government made them change the design for efficiency," he explained, "but these old ones were built like tanks. The parts cost $30 or less on Amazon. They'll outlast the new machines by decades."

He showed me units with service stickers dating back years—2015, 2018, 2020. The same machines getting recycled over and over.

"Planned obsolescence destroyed the new ones. These were made to last."

This is crucial intelligence. While everyone else is buying shiny new appliances that break in two years, Kyler is hunting down these specific models that run for decades.

Average price for a set? $200.
Good deal? $100 for both.
Free deals? They exist daily on Facebook Marketplace.

Right now, as you're reading this, there are probably five of these units for sale within 20 miles of you.

One secret: Search "broken appliances" or "free appliances." People moving often give away working units just to avoid the hassle.

Kyler found a guy who collects washers and dryers for scrap metal. The guy texts him photos daily. Most still work perfectly. Kyler pays $25, fixes one small part, and has a unit worth $200.

That's happening in your market too. You just haven't looked yet.

Also, Kyler is helping other entrepreneurs start this biz in their own local markets, but he only helps 1 person per market. You can learn more here.

The Numbers That Don't Lie

Let me break down what this actually looks like in real dollars:

• 120 units at $70 average = $8,400 monthly

• 1.5% monthly churn rate (industry standard is 10%+)

• 3% of units need service calls monthly

• Average customer stays 12+ months

• 5-10 hours weekly time commitment

His insurance costs $60 monthly. His only tools are a drill and channel locks. His "delivery truck" is a Toyota Highlander with a $1,000 trailer.

The math is stupid simple. And stupidly profitable.

But here's the beautiful part: you can start small. Get 10 units rented at $60 each. That's $600 monthly. Reinvest profits into more units. Scale at your own pace.

Even at 25 units, you're looking at $1,500 monthly for maybe 10 hours of work. That covers most people's rent or car payment.

This isn't get-rich-quick. It's get-steady-income-now.

The Door Hanger Hack

But here's his secret scaling weapon: door hangers.

Kyler prints 10,000 at a time for $500. He targets apartment complexes where he already has customers—meaning he knows for certain they don't provide washers and dryers.

30 minutes to hit 200 doors. Three to four leads per complex.

"If you did this every day for a month, you could scale to 100 sets," he told me. "Facebook Marketplace could disappear tomorrow and I'd still hit $10K monthly with door hangers alone."

The conversion rate? He's targeting 2-3%. For comparison, I used to hang these for pest control and we celebrated 0.5% response rates.

Think about your town. How many apartment complexes are there? How many don't provide washers and dryers? That's your target market.

You could door hanger one complex this weekend and have three new customers by Tuesday.

The Anywhere Business

Here's what really should get you excited: This works everywhere.

Kyler helped a friend test this in Burley, Idaho. Population: couple thousand people. The friend has 25 units rented out with strong demand.

"Really anywhere there's people, this business will work," Kyler told me.

Small towns might be better than cities. Less competition, stronger relationships, word-of-mouth travels faster.

Your market is ready for this. Are you?

Side note, I know this is random but my good friend is raising money to open 4–5 indoor pickleball clubs with very, very high profit margins.

He has a killer team behind brands like Sky Zone trampoline parks, and they know how to grow to 9 figures fast.

If you want to be part of a fast-growing national pickleball brand, please respond to this email directly and I’ll make an introduction to him directly!

The Framework for Everything

This isn't just about washers and dryers. It's about a mindset shift that applies everywhere.

Kyler taught me something profound: "Be impatient with small things and patient with big things." He’s young but he’s crazy smart.

Small things you can test in under an hour:

• Posting a Facebook ad

• Having a difficult conversation

• Validating business demand

Big things that take months or years:

• Building sustainable systems

• Growing actual wealth

• Creating real freedom

Most people get this backwards. They spend months planning and zero time testing.

Naval said it better: "Impatient with actions, patient with results."

You could validate this business idea before your next meal. The question is: will you?

The Real Secret Sauce:

Want to know why this works so well? It solves a real problem for people who can't afford the solution.

56% of Americans don't have $1,000 saved for emergencies. A washer/dryer set costs more than that. So they spend $100+ monthly at laundromats instead.

Kyler charges $60-85 monthly for the convenience of having machines in their apartment. Free delivery, free installation, free maintenance.

A lot of times, it's cheaper than laundromats. Way more convenient than hauling clothes across town. And available month-to-month with no huge upfront cost.

Walk through any apartment complex in your area. See all those people loading laundry into their cars? Those are your future customers.

They're already spending the money. They just need someone to offer a better solution.

That someone could be you.

I mentioned Kyler reminds me of myself at 23. That same hunger, that same willingness to test ideas nobody else would try.

But here's what really impressed me: his integrity.

"I could be a washer/dryer slumlord if I wanted," he told me. "Raise prices, add predatory fees. But I'm not about that life." Neither are you. Neither am I.

The best businesses solve real problems for real people at fair prices. Everything else is just noise.

This business works because it genuinely helps people. Keep that in mind as you build it.

Your Next Move

I covered this business in November, but talking to Kyler again reminded me why I love entrepreneurs who think differently.

He started with curiosity, not capital. He validated before investing. He scaled through systems, not time.

Most importantly, he solved a problem people actually have.

Whether you try the washer/dryer business, the appliance delivery gig, or something completely different doesn't matter.

What matters is adopting the PRB mindset: Post it. Rent it. Buy it.

Test first. Invest second. Scale third.

The opportunities are everywhere. You just need to start looking.

Here's your homework: After you finish reading this email, go to Facebook Marketplace. Search for washers and dryers in your area. See what people are selling them for. Look at the demand.

Then post one for rent at $60/month and see what happens.

Don't overthink it. Don't design a logo. Don't write a business plan.

Just post it and see if anyone bites.

The worst case? You learn something. The best case? You just found your next income stream.

And maybe, just maybe, you'll be the next person I'm interviewing about their accidental business empire.

And again, if you want to actually watch me talking to this brilliant kid, or listen to this as a podcast, you can check it out here: Spotify, YouTube, Apple Podcasts.

So let's get after it!

Chris

P.S. I share deep dives on business ideas and complete playbooks three times a week on YouTube and every podcast platform.