Happy Thursday!

Before I dive in, I get this question all the time: “How do I actually make money with all these AI tools?” Thats why I built Playmakers: my AI agency program where I teach you how to charge local businesses $500-$5,000 a month to set up and manage AI for them. You get three live calls a week, plug-and-play automation templates you can deploy for clients on day one, a 5 Day First Client Challenge, and my personal lead lists with businesses in your area ready to connect.120+ people are already in the community building agencies right now. Go to playmakersai.com and check it out.

Okay, let’s get into it!

Bob Brennan puts AI helpers on small business websites. They answer customer questions by chat or voice and turn visitors into leads, and the business pays him every month. Bob is 60 and says he's not a tech guy. I sat down with him and he showed me exactly how he lands clients and prices it.

If this interests you, watch or listen to the full walk-through on YouTube, Spotify and Apple Podcasts, and by the end, you will have everything you need to start your own AI concierge business!

You build an AI that knows a business's website, then add it to their site as a chat box and a voice agent. Customers get answers fast, then book or leave their number. Bob builds it all in GoHighLevel.

How Bob found it: Customers at his phone repair shop kept asking the same questions about price, speed and whether they'd lose their data. He put an AI on the shop's website and was shocked by the results.

His phone repair shop, per month:

Your costs and time:

Bob's rule of thumb is that about 5% of a site's visitors talk to the AI and about 2.5% turn into leads. Pair that with a client's traffic and lead value, and you know what the AI is worth to them.

Bob said this works best when customers need something now, like HVAC, plumbing, phone repair or auto. He skips businesses with low traffic or a full voicemail box.

Then stay in one industry. Bob's is forklifts and pallet racking, where he said referrals come easy.

Bob uses GoHighLevel's AI Studio to copy one page of the prospect's own site, adds the chat and voice widgets, and publishes it.

He prints the page with the URL highlighted in yellow and brings his laptop. It takes him 30 minutes to an hour.

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Before the meeting, Bob types this into ChatGPT or Perplexity: "I've just created a voice AI and a chat widget for this website. What five questions would you have me ask the voice AI in front of the owner to prove how good it is?"

For a security company, one question was about their cannabis industry work, a specialty on their site. The owners went nuts.

On cold calls, Bob doesn't lead with AI, because people either love it or hate it. He pitches 10% to 20% more leads off their website and runs it free for about four weeks, with no credit card.

Bob asks AI what a lead is worth in that industry, then gets the owner's real traffic from Google Analytics. If the trial brought in $30,000 worth of leads, $3,000 a month makes sense. If it brought in $400, it's more like $100.

Bob said people learned to ignore the chat box in the bottom corner. He puts the AI near the top and changed "Do you need help?" to "Need a quick answer?" After launch, you fix its mistakes and improve the knowledge base, and Bob said that's what clients really pay for.

Bob built his entire AI concierge business on HighLevel. It runs his clients’ chat AI and voice AI, it builds the one-page demo sites he uses to close deals, and it now brings in $25,000 to $30,000 a month for him. My team uses it every day across multiple businesses, and it makes running all of them a lot easier. You can try it free for 30 days at gohighlevel.com/tkopod and see for yourself.

Bob is 60 and admits he's not the sharpest knife in the drawer with tech. He said expect about a 90-day learning curve, and you could do this on weekends while keeping your job.

What you need to start:

There are 33 million small businesses in America, and at an average of $1,000 a month, 100 clients is $100,000 a month.

If an AI concierge business interests you, listen to the full walk-through on YouTube, Spotify and Apple Podcasts, and by the end, you will have everything you need to land your first client.

Lastly, I'm always looking for cool, unique businesses to share on my podcasts. If you have one and are comfortable sharing your journey, drop your info here!

Have a great week!

Chris

P.S. I share deep dives on business ideas and complete playbooks three times a week on YouTube and every podcast platform.