Happy Thursday!
Really quick before I dive in, I get this question all the time: “How do I actually make money with all these AI tools?” Thats why I built Playmakers- my AI agency program where I teach you how to charge local businesses $500-$5,000 a month to set up and manage AI for them. You get three live calls a week, plug-and-play automation templates you can deploy for clients on day one, a 5 Day First Client Challenge, and my personal lead lists with businesses in your area ready to connect.120+ people are already in the community building agencies right now. Go to playmakersai.com and check it out.
Okay, let’s get into it.
I interviewed a marketing consultant named Ryan Dozer a few weeks ago. He’s a non-technical guy. About 45 days before we sat down, he packaged up a collection of AI tools he'd built for himself and listed them on his website for $99.
He made over three grand from it in that time period. Basically all profit. And the thing that got me was that he didn't build anything new... He just took what he was already doing every day and turned it into a product.
I'm going to walk you through exactly how to copy his model. And if you’re inspired reading this to build the same tools, go listen to the episode on Spotify or Apple Podcasts!
What a Claude Skill Is:
A Claude skill is just a recipe. A plain text file, formatted in markdown, that tells Claude how to do one specific task the exact way you want it done every single time- so you don't have to re-explain yourself every session. You don't lose your preferences when you open a new chat window. You just call the skill and Claude already knows.
Ryan has one that takes a YouTube video URL and turns it into a fully SEO-optimized blog post in about two sentences of prompting. He has one for sales emails, one for thumbnail design, one that strips AI slop out of copy before it goes anywhere near a client. Each skill lives in a markdown file that you can upload to Claude, transfer to any other AI model, or package up and sell as a digital product. That last part is the business.
Find the Skill(s) You Already Have
Don’t freeze up here! It’s more simple than it sounds. You’re just selling your expertise into reusable AI systems. Every niche is wide open and people want your experience/ knowledge to color their Claude answers- so they don’t just get generic answers. Your expertise doesn't have to be in tech or marketing. Ryan made these points, and I think they’re really important:
Someone who's spent 20 years trading baseball cards can build a skill (users upload photos of cards, and it helps identify value, grading opportunities, and resale potential.)
A gardener can build a skill (users enter their location and garden conditions, and it creates a personalized planting plan.)
A youth soccer coach can build a skill (parents enter their child's age, position, and weaknesses, and it creates customized practice plans.)
A real estate investor can build a skill (users enter a property's numbers, and it analyzes whether the deal is worth pursuing.)
A nurse who knows medical billing inside and out can build a skill (users enter billing details, and it helps spot coding mistakes and reimbursement opportunities.)
Think of three to five things you do well or know deeply: that'll be your starting inventory. The question to ask yourself is “what do I know that takes other people years to figure out?” and “what do people constantly ask me about?”
Once you start selling skills and people are buying, things pile up fast. Follow-up emails, booking requests for consulting upsells, customer info. When you're a one-person operation, that stuff will eat your week without a system behind it.
HighLevel keeps all of it in one place. CRM, automated follow-ups, booking calendars, text and email campaigns. Set up one workflow that automatically follows up with every buyer three days later offering a consulting call, and you've turned a $99 sale into a $500 upsell without lifting a finger. You can even white-label the whole platform and resell it to other businesses as your own software, which is a whole other revenue stream on top of everything else. And my readers get a huge deal- go to gohighlevel.com/tkopod for a 30-day free trial.
How to Build the Skills
Open the Claude app on your phone and hit the microphone and just talk. Tell Claude everything you know about one specific task, your process, your preferences, what to avoid, what shortcuts you've figured out. Then at the end say: use the skill creator skill. Claude will format everything you just said into a proper skill markdown file. Download it.- it’s your first product.
*One thing worth doing before this step: go to Anthropic's GitHub page and install their free skill creator skill first. It gives Claude a better template to work from and saves you cleanup time on the back end.
The Sales Page
Ryan used Claude Code and one of his own skills to build his landing page, but you don't need to go that deep. Hostinger and HighLevel have simple website builders that get the job done with no coding required, and you can have a page live in under an hour. Your page just needs a headline that says exactly what the skill does, a sentence or two on who it's for, a short list of what's included, and a Stripe link.
Ryan prices his full stack of 25 skills at $99. If you're starting from scratch, price a single skill between $19 and $29 and a bundle of three to five somewhere around $49 to $79. (The goal in week one isn't volume. It's a paying customer who validates that the product works.)
Delivery/ Distribution
When someone buys, they obviously need to receive the files. The simplest version of this is a Google Drive folder set to anyone with the link. Drop your markdown files in there, put the link on a thank-you page, done.
For distribution, Ryan didn't run any paid ads. He added a floating popup on his website, embedded CTAs in his existing emails, and linked to the product inside relevant blog posts. If you have a newsletter, start linking there. If you have a YouTube channel, put it in the description. If you have any social presence at all, post about the problem your skill solves and point people to the page.
Upsells
This is how Ryan picked up an extra thousand dollars without much extra work. Someone bought his skill package, loved it, and wanted help actually implementing it. Ryan charged $1,000 for an hour-long call and the guy paid on the spot. Add that option to your product page from the start. Something like: want me to help you set this up for your specific workflow, book a one-hour call here. Price it between $150 and $500 depending on your niche. You'll get takers, especially once you have a few customers who've seen what the skills can do.
The Numbers: A $99 bundle at ten sales a month is $990, all of it profit after your initial time building the product. At twenty sales you're around $2,000…. at fifty you're pushing $5,000. You can do the math. Unlike a service business, the product is already built. You're not trading time for every dollar past the first sale.
Ryan did this on a brand new site with soft CTAs and no paid distribution, and still cleared three grand in his first 45 days. That number compounds as his SEO builds and his email list grows.
Pick your topic today. Brain dump it into Claude tonight. Have a product page up by the end of the week. The knowledge is already in your head. You just haven't packaged it yet. You can just do things.
And again-And if you’re inspired to do the same, go listen to the episode on Spotify or Apple Podcasts! And when you start it, come back and let me know when you sell your first skill!
Lastly, I'm always looking for cool, unique businesses to share on my podcasts. If you have one and are comfortable sharing your journey, drop your info here!
Have a great week!
Chris
P.S. I share deep dives on business ideas and complete playbooks three times a week on YouTube and every podcast platform.
