Happy Wednesday!

And in case you forgot, I'm building a private community called TKOwners for people who want to turn all these insights into real businesses. We have a slack channel where we drop insane AI tools and possibilities everyday. If you're serious about staying ahead of this AI revolution, check it out at tkowners.com. It's where the hundreds of action-takers hang out.

About six months ago, I heard about a floating golf green in New Zealand that pays out $10,000 for a hole-in-one. It makes $500,000 a year in net profit. You’ve probably heard me talk about it because I haven't been able to get it out of my head since.

So in this newsletter, I wanted to take you through how I tested the concept and how you can start this yourself.

The video of me traveling around the DFW area to make this work is up on YouTube, if you get as pumped about it as I did and you want to dive further.

The math on this disc golf concept is brutally simple. If the odds of making the shot are 1 in 200, and you charge $100 per attempt, you're collecting $20,000 in revenue for every $10,000 you pay out. That's a 50% margin on pure entertainment.

The house always wins. Not every time. But over thousands of attempts, the statistics do their job.

This is the same model as carnival games, casino side bets, and half-court shot promotions at basketball games. You're selling hope and entertainment. The payout is real, but the odds favor you.

I wanted to see if I could replicate this with disc golf. Lower barrier to entry. Cheaper equipment. More portable. And honestly, I just wanted to see if anyone could actually make the shot- so in December, I drove to Klyde Warren Park in downtown Dallas with a disc golf basket, three discs, and a homemade sign offering $1,000 to anyone who could sink a shot from 65 feet.

Attempt One:

This park seemed perfect. Tons of foot traffic. Beautiful weather.

But security showed up in about four minutes. No permits. No gambling. No dice.

Even after switching to free throws, though, we learned something valuable. At 65 feet, people who had never touched a disc golf disc were getting uncomfortably close. One guy nearly sank it on his first throw. That told me 65 feet was way too short for a $1,000 payout. The margins would get eaten alive.

So we packed up, drove 30 minutes to Arlington, and found a disc golf store where the owner let us run a real experiment.

A quick “How To” on Keeping Your SSN Off The Dark Web:

Every day, data brokers profit from your sensitive info- your phone number, DOB, SSN… selling it to the highest bidder.

Then what happens? Best case: companies target you with ads. Worst case: scammers and identity thieves breach those brokers, leaving your data vulnerable or on the dark web. If you’re starting or running businesses, your vulnerable and it's time you check out Incogni. It’s really great- it scrubs your personal data from the web, and unlike other services, Incogni helps remove your sensitive information from all broker types, including those “People Search Sites”.

Incogni is basically the one-stop shop for erasing your info from the web. Try Incogni here and get 55% off your annual subscription with code CHRISS55. I use the service myself, and I highly recommend it.

Okay- Attempt Two (180 Shots Later)

David runs DFW Disc Golf, a specialty shop with a throwing range. He agreed to let us set up at 95 feet and charge customers, with proceeds going to his nonprofit that provides sleeping bags to homeless people.

We charged $10 for one throw or $20 for three throws.

The first guy threw a disc that landed about six inches from the basket. He missed his next two attempts, but barely.

More players rotated through. Some were beginners. Some were tournament-level competitors. At 95 feet, even the experienced players struggled.

In and out. Just over the top. Six inches short. The near-misses were constant.

(This is good. You want this.)

After 180 total attempts, a guy named Matt finally sank it with a distance driver. He walked away with $1,000. We'd collected $1,780 in entry fees, which meant $780 went to David's nonprofit. Pretty good outcome for an experiment.

One ace in 180 attempts. That's a 0.55% success rate.

At 95 feet with a mix of skill levels, roughly 1 in 180 people made the shot. If you charge $10 per throw and pay out $1,000, you're collecting $1,800 for every $1,000 you give away. That's a 44% margin before expenses. Not bad!

But those margins shift based on three variables:

Distance. At 65 feet, beginners were getting close. At 95 feet, even experienced players struggled. Find the sweet spot where the shot feels achievable but rarely is.

Skill level of your audience. At a public park, most people have never thrown a disc. At a tournament, everyone knows what they're doing. Adjust your distance or price accordingly.

Price point. Five bucks feels like an impulse buy. Twenty bucks requires consideration. Lower prices mean more volume, but you need that volume for the math to work.

The best thing about this business is that it's pure statistics it’s just math. Run enough attempts and the numbers converge to predictable outcomes.

Start free to get your data. Set up at a disc golf course and offer a small prize. Track every attempt. Note skill level, distance, and results. You need at least 100 attempts to see reliable patterns.

Partner with existing events. Disc golf tournaments, charity events, corporate outings. They get an added attraction. You get customers.

Keep equipment minimal. A portable basket runs about $150. Discs cost $30. Total startup under $300.

Use the carnival model. This framework works for pull-up challenges, basketball half-court shots, football throws through a ring. Any game of skill where you can calculate the odds.

Get permits if you're charging. Public parks will shut you down fast. (Private venues and tournaments are much more accommodating.)

Once you've found the perfect spot to stake your basket and start making real money, you’ll need a system to manage everything that comes along with it. Venue contacts, follow-ups, booking requests, customer info. It piles up fast.

HighLevel is what I use, as you probably know by now, to keep everything in one place. CRM, automated follow-ups, booking calendars, text and email campaigns. It's built for people running real businesses, not enterprise teams with six-figure software budgets.

You can even white-label it and sell it to disc golf courses, pickleball clubs, and putt putt spots you're partnering with. They need this stuff too. That's a whole other revenue stream.

Try it free for 30 days at gohighlevel.com/tkopod.

Why This Is Simpler Than Most Businesses: Here's what I love about this model. There's no inventory to manage.
No employees to train. (Unless you want to expand and grow this in different areas)
No complex operations.
You show up with a basket and some discs, charge people to throw, and pay out when someone wins.

The question of whether this business is viable isn't subjective. It's not "do people like my product" or "is my marketing good enough." It's just math. Most businesses have dozens of unknowns. This one has three.

The Bottom Line: That floating golf green in New Zealand didn't invent anything new. Carnival games have been running this model for a century. What they did was apply it to a compelling location with a real prize.

You can do the same thing with putt putt golf, basketball, football, or really any game where skill creates uncertainty. The payout feels real because it is real. The odds feel beatable because sometimes people beat them.

But over hundreds of attempts, the house wins.

Find your distance. Know your audience. Set your price. Then let the math do its job. (And then message me how much you made!)

Everything is figureoutable. Even the odds.

Go get after it.

And again- The video of me traveling around the DFW area to make this work is up on YouTube, if you get as pumped about it as I did- and you want to dive further.

Have a great week!

Chris

P.S. I share deep dives on business ideas and complete playbooks three times a week on YouTube and every podcast platform.