Happy Saturday!

I'm building a private community called TKOwners for people who want to turn all these insights into real businesses. We have a slack channel where we drop insane AI tools and possibilities everyday. If you're serious about staying ahead of this AI revolution, check it out at tkowners.com. It's where the hundreds of action-takers hang out.

Okay- let’s get into it.

I filmed with my buddy Alex who built a business from zero to $565,000 in revenue in six months. His playbook is shockingly simple, so here I'm going to walk you through exactly how to copy it. If you like this email go watch the full video on YouTube.

No experience is needed for this wide-open opportunity:

His business is forestry mulching/ land clearing. “But Chris! I have no experience- I dont know how to do that!” Neither did Alex. He had zero experience when he started. His "training" was practicing on his own overgrown property before taking his first paying customer. He showed up to that first job, figured it out as he went, and the customer was thrilled.

It’s simple: you take a Bobcat with a specialized mulching head and turn overgrown brush, honeysuckle, and small trees into fine wood chips. The chips break down naturally over 12 to 18 months, and the grass comes back. No hauling or burning. Just that one machine doing the work

Right now this market is wide open. Most forestry mulching companies focus on commercial work. Government contracts. Solar fields. Highway right-of-ways. Almost nobody is serving residential customers who just want their property back.

First, Validate Demand in Your Area:

Before you spend a dollar, run keyword research. Pull up a tool like Ahrefs, SEMrush, or even Google Keyword Planner and search these terms for your metro area:

Don't just search "forestry mulching." That's the commercial term. Homeowners don't know it exists. They're searching problem-aware phrases like "my backyard is overgrown" and "clear land for farming."

Compare the search volume against something like concrete work in your area. If you've got 100 concrete companies and comparable search demand for land clearing with only two or three competitors, you've found your arbitrage opportunity. Use ChatGPT to brainstorm additional keywords. Feed it the service description and ask what homeowners would search for. Build a list of 50 to 100 terms and run them all through your keyword tool.

And once you start making real money out in the field, you’ll need a system to manage everything. Contacts, marketing, follow-ups, booking requests, customer info. It piles up fast- especially when you’re a one person team.

HighLevel is what I use, as you probably know by now, to keep everything in one place. CRM, automated follow-ups, booking calendars, text and email campaigns. It's built for people running real businesses. So many of the people in my TKOwners group have jumped on and it’s been a game changer for them.

You can even white-label it to sell to other land clearers or yard-service companies. They need this stuff too and that’s a whole other revenue stream. Try it now free for 30 days at gohighlevel.com/tkopod !

The Unit Economics
Charge by the day. $1,800 to $2,000 per day is the baseline. A typical 3-acre residential job at medium brush density takes about three days. That's a $6,000 to $7,000 invoice.

Your costs-

All in, you're looking at roughly $2,000 in costs on a $6,000 job. That's $4,000 profit. Gross margins run around 70 percent. Net margins after growth investments land between 36 and 40 percent.

If you run the machine yourself and skip the operator cost, your profit jumps to $5,000 on that same job.

One person, one machine, 40 hours a week, year-round: $35,000 per month in revenue, $20,000 in take-home profit. ($240,000 a year working for yourself.)

Real quick: I'm presenting at a free webinar February 19th called the Employment Webinar Series. They’ll have a live session is called "From Idea to Income: Launching Your Small Business Today." We're covering how to turn your idea into a real business, trending opportunities in the small business space right now, and the common mistakes that trip people up early on. If you enjoy this newsletter, you’'ll love this.

Startup Costs/ Financing

You don't need $200,000 in cash. You need $5,000 down.

The equipment setup:

Finance the Bobcat and attachment together. New equipment often comes with 0% financing, and your monthly payment lands around $1,400 to $1,500. You could go used to save money upfront, but buy new if you can. Forestry work is hard on equipment, warranties matter, and it's tough to know what problems you're inheriting with used machines. The trailer and truck can be financed separately or paid cash. Either way, your first job should cover your entire down payment. Alex's first customer paid $6,500.

The Marketing: This is the playbook that generated Alex a 66x return on ad spend. Follow it exactly.

Step one: Run Meta ads. Video only. Vertical format. You don't need fancy equipment. Strap your phone to your chest while operating. Set up a $20 tripod for time-lapses. Capture before and afters, slow-motion mulching shots, the satisfying transformation footage that makes people stop scrolling.
***Start with a $20 per day ad budget. Target your service area (50-mile radius is reasonable). The ad copy should be simple: show the problem (overgrown land), show the solution (your machine demolishing it), include a call to action to your website.

Step two: Educate. Build a YouTube channel. This is non-negotiable. Your customers don't know what forestry mulching is. They need to see what it looks like, how long it takes, what the finished product becomes 18 months later.

Create videos explaining the service. Film your jobs. Post the transformations. Link your YouTube channel in your ad copy and feature it prominently on your website.

Step three: Your website captures the lead. You go out to quote. Because the customer watched your videos, they're already sold. You're not explaining the basics. You're confirming scope and collecting a check.

Expected metrics:

First 30 Days:

Week one: Set up the business. File your LLC with Bizee.com or similar to handle the paperwork. Get insurance. General liability runs about $225 per month. Equipment insurance is around $150 per month. Build your website. (Use Wegic, Hostinger, Replit or any AI website builder. It should be simple but must have:
-a lead capture form
-service description explaining what forestry mulching actually is
-photos and videos (you can borrow from Bobcat's marketing materials initially)
-your service area
-a phone number

Week two: Start running ads. Start small. Launch with $20 per day. Use vertical video showing the mulcher in action. Target 50 miles around your location. Include your YouTube link in the ad text even if you only have one or two videos up.

Week three: Close your first job. Alex got his first inquiry two days after launching ads. Quote fast, schedule fast, deliver fast. Film everything for future content.

Week four: Reinvest. Take that first job revenue and put it back into ads, more video content, and building out your YouTube channel. Every job is content. Every transformation is a testimonial.

Scale Potential

Solo operator ceiling: $240,000 annual profit with one machine. Add a second machine and operator: double the capacity, expand the service area, start taking larger commercial jobs.

And the industry goes much bigger than residential. Government contracts. Solar field clearing. Utility right-of-way work. Commercial property maintenance. (Asplundh, a major player in this space, is a multi-billion dollar company.)

In a metro area of 2 million people, this business model could reasonably scale to $30 million in annual revenue. The demand exists. The supply doesn't.

The Bottom Line: Low startup costs. $5,000 down gets you in the door. Gross margins around 70 percent. A marketing playbook with proven 66x returns. A market where demand dramatically exceeds supply in almost every city.

Run the keyword research for your area. If the numbers look anything like what I've described, this is one of the most asymmetric opportunities I've come across.

And again, if this interests you, and you want to take action- I talk to Alex and he shows me the exact process in action in this full video on YouTube. We go way more in depth. Go check it out and start today!

You can just do things!

I wanted to say a big thanks for all those who reached out about the position I posted last week. I got 172 applications and was highly impressed with what I read. I guess I should’ve figured all you readers would be entrepreneurial, skilled and have bias for action. Working through the list but if you don’t hear from me- I’m honored you reached out.

Have a great week!

Chris

P.S. I share deep dives on business ideas and complete playbooks three times a week on YouTube and every podcast platform.