Happy Thursday!
I'm building a private community called TKOwners for people who want to turn all these insights into real businesses. We have a slack channel where we drop insane AI tools and possibilities everyday. If you're serious about staying ahead of this AI revolution, check it out at tkowners.com. It's where the hundreds of action-takers hang out.
Okay, let’s get into it. Last week I sat down with a guy named Brett who had an idea for a company on a Friday, built it Saturday, launched it Sunday, and by Monday his life had changed in a really massive way.
He quit his day job when he was pulling $80,000 a month out of the business- (while his salary was $75,000 a year). He ran both at the same time for years, mostly handling client work during the meetings he was supposed to be paying attention to at the office.
Today, he works about 30 hours a week and nets $60,000 to $80,000 a month. Outside of taxes, his total expenses are around $1,000. Insane.
So what is he doing? And more importantly, how can you copy it?
If you’re inspired by Brett’s story after reading this- inspired to create a cash cow on your own- go check out the full episode on Apple Podcasts, or Spotify.
Digital Productized Services
Brett’s idea was a productized design agency. (Basically a design business where everything is pre-packaged and sold like a product off a shelf.) The concept is simple but the implications are huge.
A traditional agency gives you a quote, schedules multiple calls, drags things out for weeks. Brett flipped that- you just go to his website, pick a plan, pay, and get designs back the next day or two. No contracts, calls required, or project managers eating into margins. Just him, delivering fast.
He calls it “lowering the TTV”- time to value. The faster someone gets what they paid for, the happier they are. Speed is the product as much as the design itself.
His website DesignJoy a subscription model. Clients pay him $6,000 a month, every month.
Why This Works So Well Right Now:
AI has made it easier than ever to build things. Apps, websites, tools- anyone can spin something up in a weekend.
But it’s important to stand out in this vibe-coded, generic, digital world. The more identical things look, the more a strong brand and sharp design become a genuine competitive advantage. And because there are more startups and businesses being built than ever before in human history, his total addressable market has only grown.
More things need to exist so more things need to look good. One person with good taste and a fast system can serve a lot of them. “But Chris I am not an artist. I don’t design!”
Design is only one of the categories that’s wide open.
Another huge one is copywriting. AI is extraordinarily good at copywriting. Which means a productized copywriting agency (where clients subscribe and get deliverables fast, without the overhead of a traditional agency) is a legitimate, scalable business that almost anyone could start. You won’t need a team. Just a process, a clean website, and a way to take recurring payments.
Other formats doing well right now, that could fall into this productized money-making model:
-short-form video editing for content creators
-YouTube thumbnail design as a subscription
-podcast editing on retainer
-AI development for non-technical founders who hit a wall trying to build on their own.
The thread connecting all of these is that they are recurring needs. You are not chasing one-off projects. You are building a base of clients who pay you every single month.
You can launch with no audience. Brett had no Twitter following, newsletter, YouTube channel or anything like that. His launch strategy at first was posting on forums and getting friends and family to upvote him on Product Hunt. He hit number four that day and thirty-six thousand unique visitors came to his page- all of them spurred by his personal network. He pulled in roughly $10,000 in recurring revenue on day one.
Product Hunt is completely free and anyone can submit. The mechanics are simple: more upvotes means higher placement, and higher placement means more eyeballs. You do not need an audience to use it- you just need to ask everyone you know.
He started out charging $449 a month. Then $849. Then $1,299, then $2,500, all the way up to $6,000. Every time demand piled up and he felt like quitting, he raised prices instead. Demand went up each time.
How to Start Your Own Version This Week
Pick a digital skill you already have or can develop fast. Design, writing, video editing, social media management, podcast production- it does not matter which one, as long as businesses need it on an ongoing basis.
Build a simple page. Describe the service clearly, list the price, and add a way to pay. Stripe works fine. No fancy tech required on day one- it’s more important to start.
Price it as a subscription. (Monthly recurring is the goal. One-off projects are fine to get started, but the business becomes real when people are paying you automatically every month.
Launch publicly. Product Hunt, Reddit, Twitter, Instagram, forums, etc… tell people what you built and why it is different. Your story does not need to be polished. It just has to be out there so people can find you.
Deliver fast. Speed is your edge over every traditional agency. Same-day or next-day delivery changes will be the reason your clients keep paying. (And with AI you can be quick).
Raise prices when demand builds. (Brett went from $449 to $6,000 a month.) Pricing higher doesn’t kill demand. It filters for better clients and signals that you are worth taking seriously.
The model worth following here is to build something real that solves a pain point, keep your costs as low as possible, charge people every month instead of once, and just let time do what time does. At 20 subscribers paying $500 a month, you have a $10,000 monthly revenue stream. At 50, you are looking at $25,000. And you’ve learned more about AI and solving problems which will help you in every part of your life.
Don't overthink it. You can just do things.
And again- if you were inspired by Brett’s story- to create a cash cow on your own- go check out the full episode on Apple Podcasts, or Spotify. And when you start it, come back and let me know how quickly you made 20K net profit!
Lastly, I'm always looking for cool, unique businesses to share on my podcasts. If you have one and are comfortable sharing your journey, drop your info here!
Have a great week!
Chris
P.S. I share deep dives on business ideas and complete playbooks three times a week on YouTube and every podcast platform.
