there's so much money in emails...

Good morning!

Today you’ll learn exactly how to start an email marketing agency that can profit $20k a month with just a few customers. Simple, yes. Easy? No. We’ll get very tactical and specific, so pull up a chair and get comfy.

I can promise this email will get your gears turning.

Before I get to that, a quick poll.

I’m considering sending a short, punchy, daily email with:

1. Short case studies of entrepreneurs you’ve never heard of, building random, unique, profitable businesses. I’ll document the exact tools and tactics they use.

2. Cool AI tools, tips and tricks.

3. Charts showing what things are trending so you can build businesses around them.

Here’s a couple screenshots of examples:

These will take us a few hours per day to research and assemble, but only a couple minutes to read. I’d save the long, deep dive emails (like this one) for Sundays, but M - F you’d get short, actionable insider info, for $0.00.

Is this something you’d be interested in? See everyone’s results after voting and/or leave a comment (I’ll read it!):

Also, I’m hosting a free live webinar of how to find and buy your first MH or RV park on Tuesday at 11:30am CST. Register for it right here. 

Alright, let’s get to the meat of starting an email marketing agency.

eCommerce gets a bad wrap at times because many a guru have sold worthless drop shipping courses. Why do drop shipping courses sell so well? The allure of easy money.

Someone else does all the work and you just pop in on your Facebook ads campaign every now and then. Nope, those days are long gone, and that’s a good thing.

eCommerce is tough, but really, really fun. Like, really super fun. Of all the niches I’ve had my hands in, I probably know the most about eCommerce. To quickly recap:

1. From 2010 - 2013 I had a chain of iPhone repair stores. Our 2nd biggest revenue line was buying back and re-selling devices on eBay.

2. In 2013 I launched LCDcycle, a, 8 figure company that sold iPhone parts on a Shopify site. I ran this for 7 years before exiting.

3. In 2019 I launched Send Eats. A fulfillment company for dozens of Shopify brands in the food space. We fired all of our customers and wound it down because fulfillment is a horrible business.

4. In 2020 I launched Texas Snax. We’re the unofficial exclusive reseller of all Buc-ee’s products online, with around 90% market share (totally guessing). We’re quite profitable.

5. In 2021 I launched a Shopify store for crypto miners. We went from $0 to $10m in literally 90 days flat.

So yes, I am addicted to the dopamine hit of someone in another state or country finding your site and placing an order. It’s magical! I love Shopify. Lately, I’ve been falling in love with Shopify’s email-focused counterpart, Klaviyo.

In November I logged into our Texas Snax Klaviyo account to see if I could optimize our email strategy.

That was a very deep rabbit hole, my friend. Since that day I’ve likely spent 150 hours in Klaviyo. Tweaking, optimizing, scrubbing bad emails, segmenting good emails, etc, etc etc.

At this point, I’m clinically addicted to Klaviyo. As a typical entrepreneur, I am somewhat of a jack of all trades. My knowledge of tech tools is a mile wide and an inch deep. But when it comes to Klaviyo at this point, I’m pretty freaking great at it! It’s so fun!

I’ve been using it for around 3 years for MHP Guy, Mining Syndicate, Texas Snax, Cofounders, and a project called Bizy, but I only knew about 30% of its capabilities. And no, they aren’t sponsoring this email!

Without getting too into the weeds, Klaviyo has two main mediums and marketing pillars:

1. The two mediums are email and SMS.

2. The pillars are Campaigns and Flows.

Campaigns are just that, an email campaign. Or, an email blast as a boomer might call it.

Flows are automations that will email customers at certain steps of their journey. For instance, if they subscribe, a flow will send them a 4-6 email welcome flow over the next few weeks.

Or, if a customer keeps adding apparel to their cart but never checks out, a Flow will know this and send them an apparel discount at certain intervals.

Super cool stuff.

Klaviyo has a zillion metrics and tracking features, but here are the improvements I made to Texas Snax after diving in deep for a few weeks:

1. Our email Campaign revenue per recipient went from 5 cents to 7.

2. Our email Flow revenue per recipient went from 45 cents to 72

3. Our SMS Campaign revenue per recipient went from 4 cents to 15. This means that if we send 9 SMS campaigns a month (we do), to our list of 22,000 subscribers (now growing by 275/day), then we generate $30k/month from SMS alone. And the same to be said for email, except our email list is well over 100k.

4. We were also only emailing about 5% of our SMS list, once per month, instead of 100% of the list, 9 times per month! That was an easy fix.

5. Our daily emails sent from Flows increased by 230%.

6. Our email and SMS lists are now growing by about 40,000 and 9,000/month, respectively. Which means that a year from now we’ll be generating over $500k/month from Klaviyo Campaigns alone, which we’ll be paying around $5k/month for at that point. When you include revenue from Flows, it increases that amount by about 15%. And this assumes I won’t keep scaling our Google Ads (I will).

Anyway, you get the point. What I’m saying is that Klaviyo is awesome, and it’s insanely underutilized by over 95% of users, and here’s how I know.

I’m in a private group for $1m+ eCommerce store owners, and I asked a handful if I could audit their Klaviyo accounts to see if they were doing things I could apply to my own brand. When I dove in I was shocked. I didn’t see one brand that was well optimized.

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One brand sold over $10m/year worth of drone parts, and he was leaving $300k/month worth of revenue on the table by not optimizing. He was also paying thousands per month for dead emails that needed scrubbing. He was very grateful.

Another was sending way too many emails and burning through her list.

Another didn’t even know Flows existed.

And that’s why I’m writing this email.

There is a MASSIVE OPPORTUNITY out there to learn Klaviyo and charge phat monthly retainers to make brands more money.

How does one get rich? By helping others get rich, and this is exactly that opportunity.

Klaviyo just went public last year, so I took a peek into their S-1. If you’re a nerd like me, have a gander. This was my favorite part:

130,000 customers! If you divide that by their revenue then the average customer is paying around $475/month, which is an email list of about 50,000.

That’s a decently sized eCommerce store. You’d be shocked to learn how many 7-9 figure Shopify brands are out there.

So, you need to learn Klaviyo. How? Three ways:

1. Klaviyo has a ton of learning tools on their site. Start digging into these. Also, find the YouTubers that specialize in this niche and learn from them.

2. Open a free Klaviyo account and start messing around. Create a handful of test emails and use them to practice with.

3. Join some eCommerce groups and start asking around. Find someone that will allow you to get read only access to their account so you can learn with it. Tell them you’ll work for free, but just want a case study. You can also create a test environment within their account so you can run all kinds of experiments without messing anything up or spamming their customers.

You just need 1 case study.

Then get a Carrd site and throw up a landing page with your case study. Now you can start looking for customers. Go back to those eCommerce groups and offer your services for performance only. As in, they only pay you if you bring them more revenue.

This is all very, very trackable within Klaviyo. There will be no question.

Once you exhaust that avenue you need to find more customers via cold email.

How do you find all those customers? Oh, that’s the easy part. BuiltWith.com

Built With tells you what all websites are…built with! For instance, you can export a list of all Shopify sites, that include owner contact info, and scrub out all the ones that don’t use Klaviyo. It’s all right there.

Built With is priced at around $450/month, but it’s okay, because I’m cheap, and I don’t want you to spend all that. So go to Upwork and find someone with an Upwork account to run this export for you for $20. Or just buy the list off someone on Upwork, like I counsel here.

Now you have at least 50k potential Klaviyo customers, but you need to email them. How? Use this guide.

What’s your pitch?

“If I can’t make you an extra $10k/month from Klaviyo then my service is free. Give me read only access to your Klaviyo account and I’ll send a free Loom with my plan.”

Another killer offer?

My competitors all use AI but charge like they don’t. I use AI, charge half as much and send twice as many emails.

START WITH JUST ONE CUSTOMER. EVEN IF THEY’RE ONLY PAYING YOU $100/MONTH!

If you dig into their account and see it’s already well optimized, then you don’t take them on as a customer because you don’t want to work for free.

This is a $3k - $10k/month service. You don’t think you can find 5 - 10 customers willing to pay you that out of 130,000? Especially when you consider that almost all of them have no clue what they’re doing?

You could be at $20k MRR within 3 months of reading this email.

Please check out my podcast if you haven’t already! Apple Podcasts - Spotify - Other Podcasts

Thanks for reading!

Chris Koerner
TKOPOD.COM