Truck Arbitrage

Happy Saturday!

It was a great week! But we have no time to waste today. Let’s get after it.

This one will be short and to the point.

Here’s how you find great business ideas:

• Find a brand with an insanely loyal (if not psychotic) fanbase

• Sell other things to those fans than what the brand sells

How to sell to them? Buy a FB Group for their fans.

We’ll use Tesla as an example.

Shoot, let’s get even more niche. The Cybertruck.

The Cybertruck is the most viral, most photo-worthy, most polarizing vehicle that has ever been released. If I’m wrong, please tell me which other car compares.

Imagine if the DeLorean came out during the social media era…

Tesla will sell millions of these things when it’s all said and done. And YOU can capitalize. Here’s a few ideas:

DIY, direct to consumer wrap kits. There’s never been a vehicle that’s been easier to wrap, nor has there ever been a vehicle with a greater need to be wrapped, because they only come in one color!

Are companies doing this today? Yes, a couple, but look at the search volume for the phrase “cybertruck wrap” over the last few months:

We are so so early for this.

I would also do:

• Aftermarket accessories or parts

• Cybertruck rental services

• Cybertruck off road adventures

• Cybertruck only detailing

• Or shoot, import existing aftermarket Cybertruck stuff from Alibaba and sell those within your FB Group or with FB Ads

• Buy ONE Cybertruck and rent it out on Turo (more on this below)

Do some keyword research on terms that have high volume but low competition.

There are THOUSANDS of hyper active FB Groups for Tesla fans. Some are broad and some very very niche:

• North DFW Model 3 Owners

• Vancouver Tesla Club

• Model S Car Campers of California

You could buy up dozens of these for hundreds of bucks each. Almost none of them are being monetized currently.

Start “building in public” once you own these groups. Solicit feedback on whatever it is you’re creating. Once you launch, you’ll have rabid fans that feel like they are a part of your journey.

I promise you promise you promise you that many companies will make many millions selling to only the Cybertruck crowd. Yes, it’s that big.

There are 2.2 million Cybertruck reservations and only 4,000 trucks have been delivered so far! 4,000!

That is 5x the amount of Model 3 pre-orders there were, a car that’s been sold over 1.2 million times already.

Rent it on Turo

Here’s how the numbers shake out in the state of Texas for Cybertrucks on Turo vs a new Toyota Tundra.

Cybertruck:

• 15/43 available

• $425 average daily rental cost

• $118k to buy one on Autotrader

Tundra:

• 24/47 available

• $72 average daily rental cost

• $40k to buy one on Autotrader (2023)

So Cybertrucks have 50% more demand, fetch 6x the rental income and only cost 3x as much?

That’s arbitrage, baby.

You know what to do, I’m gonna end it here. Good luck!

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As always, thanks for reading! Please share with a friend.

Chris Koerner
chrisjkoerner